Blog

  • How To Create Videos That Align With Every Stage of the Customer Sales Journey

    How TO Create Video For Each Sales Stage

    A successful sales process hinges on two things: establishing credibility and building trust. Once these are in place sales should follow, but you need to be in sync with your client through the various stages of the buying cycle, from initial awareness through to post-sale. This is where video can be invaluable – you need […]

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  • 5 Video Marketing Trends Your Company Needs To Know About In 2017

    Video Marketing Trends 2017

    As video marketing evolves, several emerging trends are starting to gain traction – and should be swiftly adopted by any company looking to promote themselves online. Dominant Video Marketing Trends 2017 1. Videos Designed to Play Without Sound Thanks to mobile, 85% of videos on Facebook are played without sound, which means a big emphasis […]

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  • 6 Types of Video You Should Be Adding To Your Content Marketing

    6 Types of Video To Add Content Marketing

    When it comes to types of videos best suited to content marketing, there’s six that most companies can implement that can be powerfully effective. 6 Types Of Video To Boost Your Content Marketing 1. How-To Videos The internet is awash with viral videos for every niche – from ways to cook the perfect quiche through […]

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  • Got to be in it to win it – Surf Life Saving Lotteries Gold Coast Prize Home

    Feeling lucky? Here’s another great prize home from Surf Life Saving Lotteries filmed by Soul Arch Media… As they say, got to be in it to win it! Grab your tickets here: http://www.surflottery.com.au

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  • Adding Video and Multimedia Content to Your LinkedIn Profile

    If you’re rarely on LinkedIn it would have been fairly easy to overlook the sweeping changes brought in at the start of the year that did away with third party apps like Box.net and Slideshare that used to allow you to add video to your LinkedIn work portfolio. Instead, LinkedIn has added the much-needed functionality […]

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  • Why Use Online Video For Marketing? 2013 Online Video Statistics

    At Soul Arch Media Video Production we recommend Online Video for a NUMBER of reasons, as you’ll see in the video above… GET SEEN: Youtube has over 4 BILLION views per day. According to Forester research, video increases probability of a Google page one listing by 53 times. In 2012 video appeared in almost 70% […]

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  • How To Turn Off Youtube’s Advertising and Related Video Functions

    At Soul Arch Media we often have video production clients baulk at the thought of using Youtube to promote their videos as they don’t like the thought of all the advertising  and the ‘related videos’ that pop up after each video, however it’s actually pretty easy these days to switch these functions off or pause […]

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  • Latest Online Video Statistics Reveal Australian Content Viewing Habits

    If there’s been any doubt to the rise of online video viewing in recent years, here’s an easy-to-digest series of charts and graphs showing that online video viewing has experienced another massive jump in volumes of videos watched over 2011/2012. This infographic released by Marketing Mag outlines the online video viewing habits for Australia current […]

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  • Building Brand Awareness And Valuable SEO LInks Through Free Online Press Releases

    At Soul Arch Media we focus on promoting our video production services, but the marketing arm of our business also handles PR, copy writing and press release preparation for small start ups right through to international brands. While our larger clients have healthy budgets and can afford to have releases distributed via reputable newswire services […]

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  • Gold Coast Holiday Property and Tourism Operators Using Video To Increase Online Visibility

    With the Gold Coast tourism sector experiencing a slow start to the year thanks to the high Aussie dollar and a string of tragic natural disasters affecting major tourism markets, local operators have had to get clever with their marketing. At Soul Arch Media we’ve noticed a big upswing in the use of online video […]

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Phone: 07 5559 5551
Email: caz@soularchmedia.com
Address: Postal Address: 15 Bali Ave
Palm Beach, Gold Coast, QLD, Australia 4221