Soul Arch recently filmed a real estate promotional video for the new Citiswich Premium Residential Estate for Hayman Homes. Filmed on location in Ipswich, the video aims to be an effective sales tool for Hayman Homes agents to show prospective real estate buyers internationally. Sales videos have long been of assistance to sales teams, but they’re indispensable when it comes to marketing real estate to buyers in farflung locales.This video was formatted to DVD for traditional one-on-one sales meetings as well as formatted for web viewing.
Need a real estate sales video? Our cameramen regularly service the Gold Coast, Tweed Coast, Byron Bay, Ipswich and Brisbane, and the Sunshine Coast, and can travel outside this region on request.
While getting to the top of Google alone does not ensure a property sale, it sure does help connect buyers who are searching online for real estate to find it. Case in point? This recent budget video for this small-but-charming two bedroom apartment centrally located in Tweed Heads. For those unfamiliar with the area, Tweed Heads a riverside/seaside town on the southern tip of the Gold Coast of Australia which thanks to year-round great weather and beautiful beaches is extremely popular with surfers, family holidays, domestic travellers, and retirees. While you would think that would ensure a well-priced investment property would be snapped up quick smart, a recent glut of brand new unit developments in the area has meant that the sellers of this unit were having trouble standing out from the pack.
One affordable video production later, and the video has just started showing up on Google in spectacular fashion. I did a quick search this morning and this is where I found it:
- Gold Coast 2brm property -Google #1
- Central Gold Coast unit – Google #1
- Modern Gold Coast unit- Google #1
- Tweed Heads 2brm unit – Google #1
- Tweed Heads Central investment unit – Google #1
- Southern Gold Coast investment unit -Google #1
- Gold Coast 2brm investment property -Google #1
- Southern Gold Coast 2brm unit – Google #1
- Gold Coast 2 brm unit -Google #2
- Tweed Coast investment property Google #4
- Tweed Heads investment unit – Google first page
- Tweed Heads investment property – Google second page
- modern Gold Coast investment property- Google first page
- Tweed Heads real estate video- Google first page
Given the countless thousands of investment properties for sale on the Gold Coast right now, this clearly shows video is a great way to get found by property hunters combing the web. It also demonstrates the power of video on Search Engine Optimisation – especially when you consider how much money some real estate companies and property developers are spending on SEO, only to get trumped on Google by one little real estate video tour!
Of course video alone cannot sell a property, but results like these show how much a tour can really help people searching for a property like theirs to find it.
Looking for property on the Gold Coast? Spending all your spare time inspecting houses that aren’t suited to your needs? Then let video do the hard work for you – you can ‘tour’ hundreds of prospective properties without leaving the comfort of your own home.
These days nearly every major real estate website is starting to incorporate video virtual tours (in the U.S. visit Wellcomemat.com, but in Australia keep a look out for a “video tour” link on sites like realestate.com.au, or check out newcomer www.propertycinema.com.au for a site completely dedicated to property video tours).
Last week Soul Arch Media launched a new budget Gold Coast video real estate tour for a contemporary two bedroom beachside unit at Kirra on the southern end of the Gold Coast for DJ Stringer property services. Apart from on the custom-built webpage linked to the real estate’s own website and the property sites mentioned earlier, you can also now view the video on YouTube, Metacafe, Google, Revver, DailyMotion, Blip.tv and several other internet video sharing sites.
For estate agents and property owners, the more websites the property features on the merrier- as video can be tagged and easily indexed for SEO, it regularly shows up high on search engines like google. So by releasing it online via video sharing sites, it increases the chances of the video being found by people typing in related keywords (i.e.: “Coolangatta property” or “Kirra Unit” etc etc), reaching people who are actively seeking what the video has to offer. Doesn’t that sound better than the hit ‘n miss nature of very expensive TV or newspaper ads?
There are also other bonus ways video can help promote real estate:
1. Users can create a free podcast channel on iTunes, so any new video tours are automatically sent out to subscribers. That means that people looking for property in the area can be notified instantly whenever a new property video tour appears, and also allows you to send video to people’s ipods or iphones.
2. Video tours can easily be “looped” to show on TV screens inside real estate offices or even in the store’s front window for a more dynamic way to capture interest from passers-by.
3. Video tours can also serve as a kind of “video business card” for the real estate agents presenting them – if done well a video tour can raise an agent’s profile and impress potential clients.
Vist our Gold Coast video production facility at SoulArchMedia.com if you’d like to find out more about how video can help property sales while making real estate shopping easy!
Caz is a seasoned journalist and copywriter and operates a boutique video production and PR content company called Soul Arch Media on the the Gold Coast, Australia, with her videographer husband, Dave Emge.
