Over the past two weeks on the Gold Coast the Heartwave Beach Walk and the Dot Wears A Dress Charity Silent Auction took place, and both aimed to raise funds for the QLD flood victims. The silent auction was a more intimate indoor event, while Heartwave was a fully-blown charity walk which culminated in around 500 guests forming a giant heart shape to send a visual message of love and support to those affected by flooding.
Soul Arch Media helped both events reach a wider audience through press release campaigns that saw both on the front cover of the Gold Coast Mail two weeks in a row!
A larger staggered State-wide campaign for Heartwave also saw the event profiled on radio stations ABC Gold Coast, Sea FM, 4BC, and make page three news in the Gold Coast Sun. Pre-event notices were aired on Channel 7’s beach report and NBN and ABC’s community noticeboards, and event listings were integrated across Twitter, LinkedIn and Facebook, with the event receiving major TV coverage on Channel 7, Channel 10, and nationwide on Channel 9 news.
Event sponsors like Billabong and Kelloggs included event info across their blogs, community sites like Connecting Southern Gold Coast, Creek to Creek Chamber of Commerce and Walking The Gold Coast all promoted the event beforehand, and surf media Surfers Village, ASB, Industry Surf and Gold Coast Surf did follow up stories. As the dust settles the media support is still continuing to roll in, but most importantly the event’s message reached it’s target audience when it was published in flood-affected areas covered by papers like the Ipswich Queensland Times and made national news – mission accomplished!
Soul Arch Media also created a video for Heartwave so that the event’s message could continue to be shared, check it out to see how the day unfolded.
Heading back to work/school/uni? Then we’ve got the perfect prize giveaway for you!
Swim into a world of blue cascades, open your eyes to the break of the day and jot down your hopes and dreams for the coming year with the Happy Days Diary 2011. The diary features 200+ pages of street and surf art alongside surf spot descriptions, shots by international photographers including Hilton Dawe, Ted Grambeau, and Steve Barolotti, feature stories on the marine environment, and plenty of space for notes and drawings, with weekly to do lists and holiday dates. The diary is a limited-edition run of 2000 copies, and was printed locally on Ecostar 100% recycled FSC certified paper with soy based inks. Happy Days Diary 2011 is available for purchase in select book stores, art galleries, surf and eco stores, and online at http://www.happydaysdiary.com.
Want to win a copy? We’ve got TEN to give away valued at $29.95 each. To be in the running simply sign up to follow us on Twitter, become a fan of our Facebook page, or sign up to receive our bi-monthly newsletter by the end of the week and you’ll be entered into the random draw. If you’re already signed up to one of the above, relax – existing fans are automatically included too! We’ll be mailing prizes to winners on Monday, so get cracking.
With Christmas just around the corner, shopping is the word on everyone’s lips. But before you race off to the mall or send your requests off to the North Pole, here’s a few fabulous gift ideas from some of our local business clients + friends to suit every member of the family. Give Santa’s workshop a rest this season – buying gifts created by local businesses and sold by local businesses goes a long way towards supporting your local community, ensuring the giving season gives back!
For Mum: Alexami Natural Cosmetics
Special Christmas packages from Alexami Cosmetics make the perfect gift
Sheer mineral makeup, vegan lip gloss and herbal mineral mascara are just a few of the luxurious yet natural products that Alexami makes that every mum will adore. Gold Coast based Alexami Cosmetics is found in premium salons and spas, and is now shipping its professional grade cosmetics around the world. Check out their special Christmas packs for that perfect gift, or buy a voucher so mum can select her own Alexami beauty essentials.
Local Stockists:
Teya May at Vanity Hair Salon, Mermaid Beach 07) 5575 2021
Serene Beauty and Medispa, Tugun 07) 5521 0688
Online: http://www.alexami.com
For Dad: Happy Days Surf-Art-Eco Diary
The Happy Days surf art eco diary is full of captivating surf images & artwork
Don’t have money to send Dad on an exotic surf trip? Let the world’s best surf photographers and emerging artists take him on a journey in the Happy Days Diary 2011. It features 200+ pages of street and surf art alongside surf spot descriptions, shots by locally-based international photographers including Hilton Dawe and Ted Grambeau, feature stories on the marine environment, and plenty of space for notes and drawings, with weekly to do lists and holiday dates. The diary is a limited-edition run of 2000 copies, and was printed locally on Ecostar 100% recycled FSC certified paper with soy based inks. RRP: $29.95
Local stockists:
Sean Scott Galleries, Burleigh and Coolangatta: (07) 5599 1150
Online: http://ww.happydaysdiary.com
For the Kids: Monster Baby Clothing
Monster Baby Evel Tee
Monster Baby is a Gold Coast-based business run by two mums that design hip & fashionable threads for little people. Try their EVEL T for your little Evel Knievel– 100% cotton t-shirts available in Sizes 00-5years: RRP $35 in assorted colours & styles. Or how about their ROCKABILLY DRESS – gorgeous 100% cotton dress with print: RRP$49.95 – Available in sizes 0-5 years. For bubs, Monster Baby’s online store also stocks the Elodie Details STROLLER PALS – cute & quirky gifts perfect for newborn babies this Christmas! Assorted colours and designs from RRP $19.95
Local Stockists:
Substance, Coolangatta (07) 5599 5773
That Shop, Burleigh Heads (07) 5520 7511
Online: http://www.monsterbaby.com.au
For the Whole Family: Family Fishing Picnic Packages – Drift Takeaway & Tackle
Drift Takeaway and Tackle is located on Kennedy Drive Tweed Heads, just across from the beautiful Tweed River and main boat ramp. Take the whole family out fishing for the day with a no fuss family fishing pack. You don’t even need to pack your rods! Each picnic pack contains 4 x hand reels with line, hooks, sinkers and bait, plus a packed lunch including two of their famous burgers, two toasted ham and cheese sangas for the kids, and four cans of drink– basically all you’ll need for a fantastic low cost day out on the water for just $50. Or pop by and try their fantastic local coffee while you browse their range of fishing essentials – Christmas presents galore!
Drift Takeaway and Tackle 07) 55995520
45 Kennedy Drv, Tweed Heads
Online: http://www.fishingtweedriver.com
Merry Christmas ya’ll, wishing you and your family all the seasons’ best!
We’ve created a sister site at GoldCoastVideo.com to showcase all our local business videos to visitors to the area. We’ll be adding more videos in coming weeks, but pop by www.goldcoastvideo.com and see if your video is there under a relevant category! We figured it was a great way to ensure our clients get even more exposure with the videos we’ve created for them, and we’ve included links to their videos and sites so viewers can click straight through and order too. No charge, it’s all just part of the friendly service!
We’ve also started creating area guides for the Gold Coast to showcase here as well – including one for the Creek to Creek Chamber of Commerce region of Currumbin, Palm Beach and Tugun. There’s lots of work yet to do, but let us know what you think!
Soul Arch Media have created a LinkedIn group called Creative Network Gold Coast so that like-minded creative industry workers in the area have an outlet to share ideas, find collaborators, post news and just connect with other people in the area who have a lot in common.
The idea to set up came about as basically we get slammed with job applications from freelancers in related fields – photographers, copywriters, graphic designers and the like. A lot of these people are really insanely talented, but are floundering while trying to set up business, are new to the area, or simply don’t know what resources are around. We thought if we created somewhere online where people can connect with businesses that ‘overlap’ or work well together, it may be helpful for all involved. While all types of businesses large or small can benefit from networking and meeting other businesses with synergy, this seems especially true for creative industries – for example web designers need photographers to take photos for their sites, copywriters to write text etc so connecting them together seemed to make sense!
Plus there’s the support that networking brings. Many photographers and designers operate as a one man band working from home, without an office support network around to bounce ideas off. So hopefully our little LinkedIn group can become a place where ideas are shared and collaborations start!
We’ve already work with a few of the photographers who have joined us on projects where the client required still images along with video, and intend to offer photo-video packages on our site. We’ve also passed some web design work onto group members too, and will be sure to pass on leads to others if they come our way. Our little band of freelance cameramen and videographers and copywriters just got bigger!
Work in a creative industry yourself?
Join the Creative Network Gold Coast LinkedIn Group here:
http://www.linkedin.com/groupRegistration?gid=3110739
