http://soularchmedia.com/blog News, videos and marketing tips for SME's Fri, 03 Oct 2008 01:09:34 +0000 http://backend.userland.com/rss092 en InstantVideoAdvertising.com is here! Good news for small business owners who are fed up with paying an arm and a leg for traditional advertising that doesn't seem to work. Instant Video Advertising is a new site aiming to service the growing demand for low cost online promotional videos. Instant Video Advertising can ... http://soularchmedia.com/blog/2008/09/16/cheap-video-ads-for-global-users-at-instantvideoadvertisingcom/ While only a handful of our Soul Arch Media & Marketing clients run eCommerce sites, or web stores as I'll refer to them in this blog article, I just wrote an extensive 8,000-word feature story really delving into the subject for the latest issue of Australian Surf Business Magazine. ... http://soularchmedia.com/blog/2008/09/14/building-succesful-ecommerce-websites/ Seems every man and his dog is launching some form of Olympics-inspired ad campaign, but not many can match an oldie but a goodie that's been wildly successful for over twenty years by Australian telecommunications giant Telstra. Called 'Testra Hero Messages', what started as a simple way to send ... http://soularchmedia.com/blog/2008/08/07/go-aussies-using-video-to-spur-patriotism-and-brand-affiliation-before-the-olympics/ Looking for property on the Gold Coast? Spending all your spare time inspecting houses that aren't suited to your needs? Then let video do the hard work for you - you can 'tour' hundreds of prospective properties without leaving the comfort of your own home. These days nearly every major real ... http://soularchmedia.com/blog/2008/06/30/looking-for-gold-coast-real-estate-view-a-video-tour/ I was reading an online post today about how a company called Maps Alive are taking the interactive map thing a step further than google maps (which is also an amazing product, don't get me wrong!) by allowing users to attach video to any map, floor plan, or diagram, with a video player popping up ... http://soularchmedia.com/blog/2008/06/17/adding-online-video-to-interactive-real-estate-and-travel-industry-maps/ There's a common saying that you can't teach an old dog new tricks. While this may be true for canines, it's never too late for any human to adopt new practices or discover fresh innovations - no matter what age. Since companies are only clusters of humans (well, usually) it ... http://soularchmedia.com/blog/2008/05/13/are-you-up-to-speed-with-the-next-generation-of-marketing-techniques-and-web-20/ As part of Soul Arch Media & Marketing's ongoing commitment to our local Gold Coast community (and not-for-profits from any region) we'll be donating one marketing project per month to a worthy cause. It may be an online video production or a DVD project or a series of PR news releases, it ... http://soularchmedia.com/blog/2008/04/30/making-a-gold-coast-cause-an-international-story-with-online-video/ Just a note that if you happen to be online this weekend and are twiddling your thumbs, get over to http://www.boostsurfsho.com.au Soul Arch Media & Marketing's own Dave Emge is filming surf video for the live webcast of an international aerial surf competition for Boost Mobile & Globe. With ASP world ... http://soularchmedia.com/blog/2008/04/19/soul-arch-media-at-boost-surf-sho-webcast/ Well it's only part way through April but it has been a busy month here already at Soul Arch Media and Marketing. Although we have been online for several months now, we've only just started our online marketing push to really "launch" the site. It's all very exciting watching campaigns detonate ... http://soularchmedia.com/blog/2008/04/16/soul-arch-media-and-marketing-officially-launches/ So you're a small start-up with low cash flow and you're not sure how you can raise your online profile without launching a massive online campaign? Not all traffic boosting techniques require superhuman SEO skills or need to break the budget. But if you decide to go the low budget ... http://soularchmedia.com/blog/2008/04/02/3-low-to-no-budget-ways-to-boost-website-traffic-for-small-businesses/