Soul Arch Media & Marketing will be expanding our video production service to include the Sunshine Coast & the Sunshine Coast hinterland.  While we often travel further afield than this, this means that Sunshine Coast businesses will be able to access our services minus big travel surcharges.

First cab off the rankwas a real estate video tour for Glass House Mountains First National real estate and a large property they are marketing in beautiful Maleny. Here it is:

Here at Soul Arch Media we have been really busy lately with lots of great holiday property and real estate videos, but the project of the month was for the latest RSL Art Union prize home released today.  Thanks to an online video commercial we filmed earlier this week, this prize home lottery raising money for the vetran community is now sure to attract loads of attention - especially from interstate and international ticket buyers who can now get an even better glipse of this fabulous home and prize purse. And at only AU$5 a ticket, who would not want to be in the running to win this luxury Gold Coast home? Not to mention the two Benz and gold bullion bonus! Check out this RSL Art Union Triple Treat lottery video and tell us what you think.

While you might have read a lot about how online video has exploded this past year, you might not have realised that all businesses, large and small, can afford to use web video as a marketing medium. Video can help you promote your business by connecting with viewers, letting them engage with your brand, your product and your staff.

Of course here at Soul Arch Media & Marking we are pretty biased towards web video - we run our own Gold Coast video production agency - but we truly feel that online video is a tool everybody can use regardless of budget. If you do not have much in the way of marketing dollars at your disposal, you do not need to hire a firm like us - you can film your own clips on a handheld camera, piece video together from stock footage, or find a freelance cameraman who will shoot and edit the job for you on the cheap.

Not sure how a promotional web video could help your business? There is virtually no limit to the type of businesses that can benefit from creating an online video commercial to showcase themselves by:

Showing customers how your products work

Introducing yourself or your staff

Adding video customer testimonials

Providing customers tips or advice

Not sure how this would apply to your field of expertise? Well, if you provide a service or run a consultancy, you could use video to introduce yourself or your staff, or even use video to network and make connections. If you are a manufacturer, you could start by filming how your product is made to highlight your product selling points like quality, integrity or design.  Need more specific ideas? Try:

Travel Agent/ Holiday Properties/ Real Estate: a video tour of your property/accommodations and a showcase of local scenery or attractions could help persuade customers who are researching online - a video is way more engaging than static photos! Real estate property videos can also be sent via mobile phone to prospective clients who are enquiring about homes that are not available for viewing/far away.

Lawyer/ Accountant/ Consultant: introduce yourself, or add video of clients explaining how you solved a problem for them. Customers are looking for a specialist they can trust, so video can help you enage with clients and encourage them to contact you.

Fashion designer/ Accessories or Shoe Manufacturer: showcase your latest creations while building brand romance by taking customers on a journey from product design and fabric/materials sourcing right through the production process and delivery to the catwalk/retail.

Restaurant/ Cafe:take customers behind the scenes in the kitchen, or put your own spin on a popular cooking show (ala Jamie Oliver). To highlight quality, take viewers shopping for produce to show them how you source the best ingredients.

Car sales/ motorbike sales: take customers on a video test drive, or mimick popular motoring programs like Top Gear to give viewers a laugh while they learn about the models you sell!

Do you have a business you would like to promote with video, but not sure where to start? Simply post qustions here or ask us for ideas, we would be glad to help point you in the right direction! Call Soul Arch Media on + 61 7 55358812

InstantVideoAdvertising.com is here!

Good news for small business owners who are fed up with paying an arm and a leg for traditional advertising that doesn’t seem to work. Instant Video Advertising is a new site aiming to service the growing demand for low cost online promotional videos.

Instant Video Advertising can assist small business owners and sales agents with limited promotional budgets by creating fully customised online ads with the same look and feel as expensive web video advertising minus the big price tag.

By using a product or business’s existing promotional photo imagery and logos, InstantVideoAdvertising.com can avoid the cost of send a film crew to your business location, yet still create a professional video advertisement for clients anywhere in the world and help you boost sales for a flat one-time fee, no more to pay - ever! From just AUS $99, they’ll not only create an online advertisement for your business, but distribute it online for free, no more to pay. Better still? It’s as easy as 1,2,3. Users simply sign in and let InstantVideoAdvertising.com know a little bit about your product or business. Users then upload any images, text or logos they’d like incorporated into their Instant Video Advertising. Third step? Pay securely online. Within 48 hours InstantVideoAdvertising.com emails a link to the finished product for the user’s approval.

Once your Instant Video Advertisement is created, the world is your oyster. Instant Video Advertising automatically submits each ad to all major online video sharing sites, where users can attract buyers across the globe for no additional fees. Clients can also embed Instant Video Advertisement onto their own website to inform or entertain potential clients, create product tutorials, actively seek sales as an Adwords Video Ad, or enhance sales listings on online auction or Real Estate sites - the uses are endless!

Instant Video Advertising keeps things really simple to help you save time and money. There are only two price schedules, and never any hidden fees. For just AUS $99 they can create an online advertisement with music and/or your own voice over. For AUS $149 they’ll even script and voice over your advertisement for you.

InstantVideoAdvertising.com can even create inexpensive video product tutorials specifically created to explain your website’s navigation, or for use at tradeshows or on networking sites to explain your company’s product or services.

No matter what business or product you’re a trying to promote, Instant Video Advertising is unbeatable value, and it’s flexible and adaptable to your specific needs. You can upload your own audio soundtrack, your own ad commentary or music, or let them create your soundtrack for you.

So how does it work? InstantVideoAdvertising.com ’s cheap video marketing AUS $99 package includes to following easy steps:

1. Upload your images, logo, and product details, and select your music preferences. They’ll then create a custom eye-catching 30-second -1 minute online ad, and post it privately online for your approval within 48 hours.
2. Instant Video Advertising format your ad for distribution wherever you need it seen, for free! They can supply it in Flash for use on video sharing sites, or as an MP4 for embedding on your own website. Planning to use it as an Adwords Video advertisement? Instant Video Advertising can be provided according to any specifications. You name the place; they’ll supply the format.
3. Save hours of uploading - Instant Video Advertising automatically submits your online advertisement to all major video sharing sites at no extra charge.

InstantVideoAdvertising.com’s AUS $149 package receives all the services listed above, plus:

4. Professional scripting. Send your product or business details, and they’ll create a custom script for your advertisement.
5. Voice over. They’ll supply a commentary for your Instant Video advertisement to explain your product or services, available in either an American or Australian accent depending on your target market. Make your Instant Video advertisement more compelling by talking potential clients through the finer points of what makes your product or business so unique!

What are you waiting for? Visit them online at http://www.instantvideoadvertising.com or call +61 7 55345507

I was reading an online post today about how a company called Maps Alive are taking the interactive map thing a step further than google maps (which is also an amazing product, don’t get me wrong!) by allowing users to attach video to any map, floor plan, or diagram, with a video player popping up when users hover their cursor over certain designated points.  How cool is that? The company predicts the greatest demand will be coming from the real estate and travel industry sectors, and it’s not hard to guess why.

Can you imagine how useful mapping out exactly where all your available properties for sale are (or for travel agents, where all the Gold Coast holiday resorts you sell package tours for are) then adding the interactive capability for you clients to view videos of each property at the click of a button? It’s an amazingly clear and concise way of presenting the same information that would normally take up a lot of your potential customers precious time time viewing pages upon pages on your website to discover - that’s if they didn’t give up in frustration from searching long beforehand!

Although websites in the U.S.A. like Wellcomemat.com have already pushed the popularisation of web video in the real estate sector overseas, adding functionality for using online video tours on company websites (for example by using tools to embed video into maps) may just be the spark that really helps online video take off in other parts of the world. Here on the Gold Coast, like most parts of Australia, online video production in the real estate and holiday booking industries is only just starting to gain wider popularity - it’s still uncommon enough that any Gold Coast travel agents or property sales teams who incorporate video into their marketing mix stand out from the everyday Joes. But with more applications like this on the market? Web video will become compulsory if a company in those sectors doesn’t want to be left behind in the dust.  And aside from its obvious applications for real estate and travel professionals? Just about any company from any industry could use it to “put themselves on the map,” literally. Exciting stuff!