Have a web design, social media or online marketing business? Or simply have clients seeking video production? Soul Arch Media’s popular affiliate program has a brand new site currently being filled full of resources that can help you resell our video production and online marketing services. Sign up today to start earning commission income while providing your website visitors and clients with quality marketing tools. Check it out at http://soularchmedia.com/affiliate

So how does it work? The Soul Arch Media & Marketing Affiliate Program offers a one-time 10% commission payment on referred sales or 5% commission for the life of the client. This commission structure is flexible, meaning affiliates can nominate which option they prefer on per-client basis.

Once signed up, affiliates may either place specialized Soul Arch Media & Marketing advertising materials on their website, or use offline tools - whatever suits.

The online materials have a unique tracking code that instantly credits referrers, and the affiliate site provides online-based affiliates with the following:

•       Banner Ads
•       Product Images
•       Text Links
•       Promotional Blog Posts
•       Sales Emails
•       Product Articles

Affiliates simply log in and download whatever they need, and can log back in at any time to check on commissions earned. As the Soul Arch Media & Marketing affiliate program is open to companies with or without a website, the Affiliate Program can also support offline resellers with:

•       Brochures
•       Postcards
•       Business Cards
•       Sales letters

…Or simply pass our details on to clients- we give all affiliates a unique code number so that we can register referrals and process commissions.

Sign up now to start earning from referring clients via this rewarding online marketing and video production affiliate program…

While you might have read a lot about how online video has exploded this past year, you might not have realised that all businesses, large and small, can afford to use web video as a marketing medium. Video can help you promote your business by connecting with viewers, letting them engage with your brand, your product and your staff.

Of course here at Soul Arch Media & Marking we are pretty biased towards web video - we run our own Gold Coast video production agency - but we truly feel that online video is a tool everybody can use regardless of budget. If you do not have much in the way of marketing dollars at your disposal, you do not need to hire a firm like us - you can film your own clips on a handheld camera, piece video together from stock footage, or find a freelance cameraman who will shoot and edit the job for you on the cheap.

Not sure how a promotional web video could help your business? There is virtually no limit to the type of businesses that can benefit from creating an online video commercial to showcase themselves by:

Not sure how this would apply to your field of expertise? Well, if you provide a service or run a consultancy, you could use video to introduce yourself or your staff, or even use video to network and make connections. If you are a manufacturer, you could start by filming how your product is made to highlight your product selling points like quality, integrity or design.  Need more specific ideas? Try:

Travel Agent/ Holiday Properties/ Real Estate: a video tour of your property/accommodations and a showcase of local scenery or attractions could help persuade customers who are researching online - a video is way more engaging than static photos! Real estate property videos can also be sent via mobile phone to prospective clients who are enquiring about homes that are not available for viewing/far away.

Lawyer/ Accountant/ Consultant: introduce yourself, or add video of clients explaining how you solved a problem for them. Customers are looking for a specialist they can trust, so video can help you enage with clients and encourage them to contact you.

Fashion designer/ Accessories or Shoe Manufacturer: showcase your latest creations while building brand romance by taking customers on a journey from product design and fabric/materials sourcing right through the production process and delivery to the catwalk/retail.

Restaurant/ Cafe:take customers behind the scenes in the kitchen, or put your own spin on a popular cooking show (ala Jamie Oliver). To highlight quality, take viewers shopping for produce to show them how you source the best ingredients.

Car sales/ motorbike sales: take customers on a video test drive, or mimick popular motoring programs like Top Gear to give viewers a laugh while they learn about the models you sell!

Do you have a business you would like to promote with video, but not sure where to start? Simply post qustions here or ask us for ideas, we would be glad to help point you in the right direction! Call Soul Arch Media on + 61 7 55358812

InstantVideoAdvertising.com is here!

Good news for small business owners who are fed up with paying an arm and a leg for traditional advertising that doesn’t seem to work. Instant Video Advertising is a new site aiming to service the growing demand for low cost online promotional videos.

Instant Video Advertising can assist small business owners and sales agents with limited promotional budgets by creating fully customised online ads with the same look and feel as expensive web video advertising minus the big price tag.

By using a product or business’s existing promotional photo imagery and logos, InstantVideoAdvertising.com can avoid the cost of send a film crew to your business location, yet still create a professional video advertisement for clients anywhere in the world and help you boost sales for a flat one-time fee, no more to pay - ever! From just AUS $99, they’ll not only create an online advertisement for your business, but distribute it online for free, no more to pay. Better still? It’s as easy as 1,2,3. Users simply sign in and let InstantVideoAdvertising.com know a little bit about your product or business. Users then upload any images, text or logos they’d like incorporated into their Instant Video Advertising. Third step? Pay securely online. Within 48 hours InstantVideoAdvertising.com emails a link to the finished product for the user’s approval.

Once your Instant Video Advertisement is created, the world is your oyster. Instant Video Advertising automatically submits each ad to all major online video sharing sites, where users can attract buyers across the globe for no additional fees. Clients can also embed Instant Video Advertisement onto their own website to inform or entertain potential clients, create product tutorials, actively seek sales as an Adwords Video Ad, or enhance sales listings on online auction or Real Estate sites - the uses are endless!

Instant Video Advertising keeps things really simple to help you save time and money. There are only two price schedules, and never any hidden fees. For just AUS $99 they can create an online advertisement with music and/or your own voice over. For AUS $149 they’ll even script and voice over your advertisement for you.

InstantVideoAdvertising.com can even create inexpensive video product tutorials specifically created to explain your website’s navigation, or for use at tradeshows or on networking sites to explain your company’s product or services.

No matter what business or product you’re a trying to promote, Instant Video Advertising is unbeatable value, and it’s flexible and adaptable to your specific needs. You can upload your own audio soundtrack, your own ad commentary or music, or let them create your soundtrack for you.

So how does it work? InstantVideoAdvertising.com ’s cheap video marketing AUS $99 package includes to following easy steps:

1. Upload your images, logo, and product details, and select your music preferences. They’ll then create a custom eye-catching 30-second -1 minute online ad, and post it privately online for your approval within 48 hours.
2. Instant Video Advertising format your ad for distribution wherever you need it seen, for free! They can supply it in Flash for use on video sharing sites, or as an MP4 for embedding on your own website. Planning to use it as an Adwords Video advertisement? Instant Video Advertising can be provided according to any specifications. You name the place; they’ll supply the format.
3. Save hours of uploading - Instant Video Advertising automatically submits your online advertisement to all major video sharing sites at no extra charge.

InstantVideoAdvertising.com’s AUS $149 package receives all the services listed above, plus:

4. Professional scripting. Send your product or business details, and they’ll create a custom script for your advertisement.
5. Voice over. They’ll supply a commentary for your Instant Video advertisement to explain your product or services, available in either an American or Australian accent depending on your target market. Make your Instant Video advertisement more compelling by talking potential clients through the finer points of what makes your product or business so unique!

What are you waiting for? Visit them online at http://www.instantvideoadvertising.com or call +61 7 55345507

While only a handful of our Soul Arch Media & Marketing clients run eCommerce sites, or web stores as I’ll refer to them in this blog article, I just wrote an extensive 8,000-word feature story really delving into the subject for the latest issue of Australian Surf Business Magazine. Although with such a massive word count you’d never guess I left anything out, there was actually plenty of fresh interview material left over that was simply too good not to share.

So here it is - a few unpublished nuggets of sagely advice from some of Australia’s leading surf, skate and snow retailers that can be applied by pretty much any new online trader.Want to set up a webstore? First a few tips from the wise.

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There’s a common saying that you can’t teach an old dog new tricks. While this may be true for canines, it’s never too late for any human to adopt new practices or discover fresh innovations - no matter what age. Since companies are only clusters of humans (well, usually) it stands to reason they can adapt too. Then why, I hear you ask, are so many companies still caught up with traditional notions about advertising, marketing and PR? At Soul Arch Media and Marketing we love to show our clients great new ways to reach their niche target markets. But for small businesses of any description, here are just three things you should be integrating into your 2008 campaigns:

1. Get Visual with Video Content.

Create an instant connection with buyers via video served directly to their computer screens via your corporate website, in your company newsletter, via social media news releases, or load it and spread it across the web for free via websites with video sharing capabilities like YouTube, MySpace, FaceBook, MetaCafe, the list is endless. Can you think of a more cost-effective way to reach thousands of potential clients and make a great first impression? Didn’t think so!

2. Mine Your Databases.

Are you sending your clients prompt answers to enquiries? Or notifications about sales and specials? Sure you are. But did you know your best bet to retain repeat business is by making people feel like valued customers? So say you’ve done the groundwork and have their details in your database. How about notes to thank customers after purchases, or to extend birthday wishes or holiday greetings? It’s little touches like these that can really show your company’s dedication. Sure, this can be time consuming, but you can automate most of these processes (look into ‘autoresponders’ if you’d like to do much of this via email - and minus print stationary and postage costs!) for very minimal outlay.

3. Finally figure out what Web 2.0 means.

If you’ve really been snoozing, all the recent news references to web 2.0 marketing might really have you confused — especially if you’re not even really sure what web 2.0 means! Well relax, it’s really not that tricky. Web 2.0 is simply a catchphrase coined to describe the shift from information on the world wide web being displayed to viewers via web pages to being created or controlled by audiences thanks to technology breakthroughs allowing immediate reader interaction. The term has evolved and used loosely to refer to or describe modern interfaces like wikis (yep, like Wikipedia) right through to social networking sites (the most famous being MySpace or Facebook) and anywhere the end user gets to contribute. So where does marketing enter the web 2.0 equation? Well, pretty much everywhere. You could build a free profile on these popular social sites, raising your brand visibility and creating traffic by linking between your main website or online store. Or you can advertise on these sites ( be warned- the prices are staggering). There are also specific business networking sites (like LinkedIn). Or, for businesses in the practice of sending out press releases or trying to increase their website or blog’s visibility, take a look at social bookmarking or user-generated/user-voted news sites like Digg, Technorati, Del.icio.us, StumbleUpon, and Reddit. Some will let you submit your site or release, which can really spike interest if other users find it (ahem, and actually like it…). Other sites (like Technorati) can really raise the profile of your blog by automatically republishing your fresh content to it’s users. This is just a very simplified condensed list, but to start exploring web 2.0 opportunities take a look around these sites to see if they’d fit your business - they’re all incredibly useful, and they’re all free (that’s if you don’t count time as a commodity!)

If nothing else, at least build yourself a page on Squidoo.com ( it’s like the sites listed above in the fact it lets you create a free profile, but differs in that it intends to share knowledge on a subject - even if the subject is your business or field of expertise!)
Visit our brand new Squidoo page to promote our Gold Coast video production company. It’s still fresh off the press and very sorely in need of some extra content, but we’ll be adding new Squidoo pages on topics like How To Create Your Next Web Video Campaign and as well as a Gold Coast Video production page in coming weeks. Oh yeah, and while you’re there feel free to bookmark us on your brand spankin’ new Del.icio.us or StubleUpon account
http://www.squidoo.com/soularchmedia_marketing

Cheers from the crew at Soul Arch Media & Marketing! x