While only a handful of our Soul Arch Media & Marketing clients run eCommerce sites, or web stores as I’ll refer to them in this blog article, I just wrote an extensive 8,000-word feature story really delving into the subject for the latest issue of Australian Surf Business Magazine. Although with such a massive word count you’d never guess I left anything out, there was actually plenty of fresh interview material left over that was simply too good not to share.

So here it is - a few unpublished nuggets of sagely advice from some of Australia’s leading surf, skate and snow retailers that can be applied by pretty much any new online trader.Want to set up a webstore? First a few tips from the wise.

(more…)