While print and TV advertising may never really fade away, they’ve certainly suffered a major decline in power and revenue in recent years. While many would claim the current global economic crisis may be partially sapping advertising funds normally earmarked for these mediums, there’s little doubt that fresher technologies - more specifically the internet and mobile handsets - are the main culprit.

Nearly half of all marketing spending is going to online strategies - a massive 47% - according to a survey conducted by Hearst Electronics Group and Goldstein Group Communications (GGC). (more…)