Although there is only a short time left to rack up online Christmas sales, it is still not too late to up your marketing efforts to drive traffic to your website.

One of the cheapest and most effective ways to do this is by distributing a press release outlining your special offers. If written using lots of relevant holiday keywords (perhaps with the assistance of a copywriter?) and posted with the right tags online, a press release can drive hundreds and even thousands of buyers to your site for minimal cost. We sent one out for Monster Baby clothing last week with tags like Toddler Christmas Gift Ideas, Childrens Christmas Presents etc etc. and already hudreds of potentail customers searching for holiday gift ideas and in the mood to buy online have clicked through to the site. A similar release we sent out for baby online store Bubbee.com.au last year has scored over 2,000 click throughs on one PR site alone, which when you consider a press release only costs around $150-$300 to be written and distributed is a pretty shrewd investment. A lot cheaper per click than Adwords anyway!

After some more ideas? See our blog for posts like 3 low budget ways to drive traffic for more tips. Wishing you all a happy and properous holiday season!

Soul Arch Media & Marketing will be expanding our video production service to include the Sunshine Coast & the Sunshine Coast hinterland.  While we often travel further afield than this, this means that Sunshine Coast businesses will be able to access our services minus big travel surcharges.

First cab off the rankwas a real estate video tour for Glass House Mountains First National real estate and a large property they are marketing in beautiful Maleny. Here it is:

While getting to the top of Google alone does not ensure a property sale, it sure does help connect buyers who are searching online for real estate to find it. Case in point? This recent budget video for this small-but-charming two bedroom apartment centrally located in Tweed Heads. For those unfamiliar with the area, Tweed Heads a riverside/seaside town on the southern tip of the Gold Coast of Australia which thanks to year-round great weather and beautiful beaches is extremely popular with surfers, family holidays, domestic travellers, and retirees. While you would think that would ensure a well-priced investment property would be snapped up quick smart, a recent glut of brand new unit developments in the area has meant that the sellers of this unit were having trouble standing out from the pack.

One affordable video production later, and the video has just started showing up on Google in spectacular fashion. I did a quick search this morning and this is where I found it:

• Gold Coast 2brm property -Google #1
• Central Gold Coast unit - Google #1
• Modern Gold Coast unit- Google #1
• Tweed Heads 2brm unit - Google #1
• Tweed Heads Central investment unit - Google #1
• Southern Gold Coast investment unit -Google #1
• Gold Coast 2brm investment property -Google #1
• Southern Gold Coast 2brm unit - Google #1
• Gold Coast 2 brm unit -Google #2
• Tweed Coast investment property Google #4
• Tweed Heads investment unit - Google first page
• Tweed Heads investment property - Google second page
• modern Gold Coast investment property- Google first page
• Tweed Heads real estate video- Google first page

Given the countless thousands of investment properties for sale on the Gold Coast right now, this clearly shows video is a great way to get found by property hunters combing the web. It also demonstrates the power of video on Search Engine Optimisation - especially when you consider how much money some real estate companies and property developers are spending on SEO, only to get trumped on Google by one little real estate video tour!

Of course video alone cannot sell a property, but results like these show how much a tour can really help people searching for a property like theirs to find it.

Here at Soul Arch Media we have been really busy lately with lots of great holiday property and real estate videos, but the project of the month was for the latest RSL Art Union prize home released today.  Thanks to an online video commercial we filmed earlier this week, this prize home lottery raising money for the vetran community is now sure to attract loads of attention - especially from interstate and international ticket buyers who can now get an even better glipse of this fabulous home and prize purse. And at only AU$5 a ticket, who would not want to be in the running to win this luxury Gold Coast home? Not to mention the two Benz and gold bullion bonus! Check out this RSL Art Union Triple Treat lottery video and tell us what you think.

 

Well we here at Soul Arch Media have always loved getting involved in local community projects, but now Soul Arch Media & Marketing will be even more increasingly active in issues that affect the Southern Gold Coast. Soul Arch Media & Marketing Director Carolyn Ridings Emge has just taken on the role of Secretary at Creek to Creek Chamber of Commerce, and will now be in charge of marketing the Chamber events and activities.  So if you are in the Palm Beach, Elanora, Currumbin, Tallebudgera or Tugun areas get set to be hearing a lot more about the Creek to Creek Chamber in coming weeks!

Up for a bit of business networking and local community news? Come along to the next Creek to Creek breakfast meeting, 7 am until 8.30 am August 6th 2009 at the Currumbin RSL. Cant make it? Then nominate yourself for the 2009 Creek to Creek Chamber of Commerce Business Awards. Nominations close August 14,  visit www.creektocreekchamber.org.au for more details.