At Soul Arch Media we’ve been busy creating a series of area guides for each suburb on the Gold Coast that we’ll be releasing in parts over the next few months over on our sister site, Goldcoastvideo.com
GoldCoastvideo.com is a video guide to Gold Coast’s attractions, business, events and services, featuring videos that Soul Arch Media has created for our Gold Coast video production clients across relevant industries. (We don’t charge clients extra to be featured on GoldCoastvideo.com, it’s all just part of our service.)
We’ve embedded here the first of these video area guides to be launched – take a peak at our video tours of Burleigh Heads, Currumbin, and Nobby’s Beach.
The Burleigh Heads video area guide takes in the gorgeous foreshore walks, beaches and colourful shops in Burleigh’s town centre. Currumbin’s video guide takes viewers on a journey from ocean to rainforest with Currumbin’s rock pools and rock slide, Currumbin Alley and Elephant rock all featuring heavily. Meanwhile the video area guide for Nobby’s Beach takes in the eclectic array of cafes and stores found just metres from the beach.
All videos feature some of Gold Coast’s finest up-and-coming bands, and are hosted by Soul Arch’s resident presenter, Cassandra Nevin. We’ll be launching more from this series in coming weeks – let us know what you think, and which suburb you’d like to see next!
If there’s been any doubt to the rise of online video viewing in recent years, here’s an easy-to-digest series of charts and graphs showing that online video viewing has experienced another massive jump in volumes of videos watched over 2011/2012.
This infographic released by Marketing Mag outlines the online video viewing habits for Australia current August 2012 and is based on figures sourced from three different studies – the comScore Media Metrix (Apr 2012), the Neilson Australian Consumer Report 2012 and the Unruly Media Social Ad Effectiveness study 2012.
While the total amount of unique new viewers only increased 20%, the amount of videos watched increased by 93% to over 2 billion while the hours spent watching video per viewer also jumped 91% compared to the year prior. In short, there’s a lot more people watching greater amounts of online video. The interesting thing is the breakdown of topics they’re interested in. Entertainment leads the way (10.7 million unique viewers), but if you added together the corporate (10.6 million unique viewers), promotional ( 6.6 million unique viewers) and services (6.1 million unique viewers) you’d have a pretty solid case that there’s a lot of people out there interested in researching brands and products… What are you doing to put yourself in front of this audience? If you’re in business might be high time to investigate online video … Sign up for our free newsletter for regular online video tips and news from Soul Arch Media. Based in South East Queensland or Northern NSW? Call our Gold Coast video production team for tips and advice for online video content on 07 55595551