Webcasting is the way of the future in digital media - it’s a versatile and extremely cost effective way to make live events such as business conferences, special occasions and sports events instantly accessible to thousands of people simultaneously via live streaming over the Internet.
Soul Arch Media’s Gold Coast Video Production team are ahead of the pack when it comes to webcasting - we’ve got the equipment and know-how to make it happen. Along with the social media team at White Echo, Soul Arch Media recently webcast a major event for the Gold Coast Football Club when they unveiled their team’s name, club song and jumper design at a gala function of 600 guests at the Southport Sharks. As well as filming and webcasting the live event, additional content was created with pre-recorded interviews which were screened on the night. The webcast link was also promoted by through social networking sites, media releases and the GC Suns official website to generate exposure for the club.
This much anticipated evening received a lot of media attention as AFL fans all over the country had been waiting to discover the identity of the league’s 17th official club. AFL CEO Andrew Demetriou spoke at the event and key figures within the club including senior coach Guy McKenna, player Karmichael Hunt and chief executive Travis Auld also took to the stage on the night.
For those who couldn’t attend the event in person, the webcast was the next best thing to being there and the response was massive. 3200 viewers tuned in online to watch the announcement live, and the event has been viewed over 900 times online since then.
The Gold Coast Suns reached a much wider audience through webcasting and an added bonus for them was that it was done extremely cheaply, yet they were in full control of the announcement and could communicate directly with their audience rather than relying on other media to report on the event. View the webcast on USTREAM here: http://www.ustream.tv/recorded/8435080 .
Got an event coming up that you’d like to share? Contact Soul Arch Media today to see how webcasting could work for you too!
Couch potatoes rejoice! Loads of new products have hit the shelves recently that are set to revolutionize the way we watch television by integrating the internet. In Australia in recent months, a flurry of great new set-top gadgets that allow us to watch online video on our regular TV set have been launched, including T-Box, Fetch TV and more (read all about them in the news here) that all look exciting, but in most cases - T-Box especially - the internet reach is limited to a mere handful of sites.
Meanwhile overseas, Internet giant Google is readying for the launch of Google TV. It’s not due in Australia until 2011, but looks set to truly combine the large screen and high resolution of your television set with the complete freedom and instant accessibility of the entire Internet.
So why the big fuss? At the moment, the majority of your favourite shows and movies can be found online, but small screens and poor quality are a problem. And while cable television and different networks offer a huge variety in viewing options, it can mean endless channel surfing to find a program you want to record on your TiVo, or re-arranging your schedule so you can sit down and watch your favourite show at the allotted time.
Google TV will allow viewers to type in what they’re looking for on their TV screen and Google will find it… within seconds. It’s basically like having the entire Internet at your fingertips, but on your TV screen. It also means that your TV can act as a photo slide show viewer, a gaming console, a music player and more.
Some new model televisions will come with Google TV built into them, or you can get a separate box for the one you already own, but whichever way it works it means you can spend a lot less time trying to find what you want, and a lot more time watching what you want.
Here are Soul Arch we’re eager to see the way in which all these devices will change and simplify (or complicate!) viewing habits and how quickly they will catch on. One thing is for certain though - the common path of producing low quality video for the web will need to change, at least for corporate or commercial video. Blown out, pixelated handy cam footage will look like ants in a snowstorm when blown up full- size on the latest plasma screens, so this new wave of internet TV will no doubt be fruitful for professional online video commercial production companies who are shooting affordable high quality footage. Hey… That’s us!
Have a web design, social media or online marketing business? Or simply have clients seeking video production? Soul Arch Media’s popular affiliate program has a brand new site currently being filled full of resources that can help you resell our video production and online marketing services. Sign up today to start earning commission income while providing your website visitors and clients with quality marketing tools. Check it out at http://soularchmedia.com/affiliate
So how does it work? The Soul Arch Media & Marketing Affiliate Program offers a one-time 10% commission payment on referred sales or 5% commission for the life of the client. This commission structure is flexible, meaning affiliates can nominate which option they prefer on per-client basis.
Once signed up, affiliates may either place specialized Soul Arch Media & Marketing advertising materials on their website, or use offline tools - whatever suits.
The online materials have a unique tracking code that instantly credits referrers, and the affiliate site provides online-based affiliates with the following:
Banner Ads
Product Images
Text Links
Promotional Blog Posts
Sales Emails
Product Articles
Affiliates simply log in and download whatever they need, and can log back in at any time to check on commissions earned. As the Soul Arch Media & Marketing affiliate program is open to companies with or without a website, the Affiliate Program can also support offline resellers with:
Brochures
Postcards
Business Cards
Sales letters
…Or simply pass our details on to clients- we give all affiliates a unique code number so that we can register referrals and process commissions.
Got a live event coming up you’d like to share with the world?
We love DVDs and online video here at Soul Arch Media, but the next wave of multimedia on the Web will be not pre-recorded material but rather live streaming. Our Gold Coast video production team can film your event and have it both live stream over the internet as well as record it for later viewing, and for any budget level.
There are countless new online streaming services that help us broadcast live on the web all fighting to dominate this space, with many offering the opportunity to stream live content for free, making the barrier to entry extremely low - if you don’t have a camera or tech expertise all you are paying for is the equipment and cameraman to show up and handle it all for you.
The main benefit over pre-recorded video is the fact it is instant and live, and also interactive. Many services allows viewers to comment or ask questions in real time via live hat. This brings lots of benefits, especially if you are planning the following:
Live product demonstrations
Streaming live allows you present your products and services while taking questions from viewers. This is great for engaging customers as people can voice any concerns about the product and have them answered on the spot, just like if they were dealing with a salesperson in store.
Online training
That ability to be interactive makes live streaming perfect to provide remote training for most industries. Whether the training is for your staff, or for using your product or selling online workshops, live streaming allows users to both hear and see what you are doing and ask questions as you go along.
Events
This is the big one. So you want to get married here on the Gold Coast but your family are spread across the world? Just webcast the ceremony for those who can’t make it! Same goes for sporting events right through to funerals - if your audience is not local, why not broadcast it too them online? Plus you can have the event recorded to Dvd at the same time for later viewings.
Have an event coming up that you would like to share with a wider audience? Call Soul Arch Media on 07 55358812 or 0415310193 or visit www.soularchmedia.com to discuss streaming options .
The crew from Soul Arch Media often donate time and services to local community events, but few are as heartwarming as the ones organized by SAND, and their latest was no exception.
Last Sunday April 18, surfing fundraising group SAND held a Learn to Surf day for Camp Quality, so Caz from Soul Arch went down to lend a hand. Apart from the 44 kids diagnosed with cancer and their families who were treated to a day down a Greenmount learning to surf, making sandcastles, BBQing and generally having a blast, an all-star cast of helpers including Kelly Slater, Steph Gilmore, Rasta, Rabbit, Luke Egan, Luke Munro, standup paddler Jamie Mitchell and ironwoman Hayley Bateup joined the SAND team to push groms into waves and spread the stoke. Some of the kids looked so small and frail on land that they looked like a brisk breeze could snap them, yet when they hit the surf the smiles were blinding and the positive energy was contagious. Not a frown in sight, and while no one pulled off a rodeo-clown you could still tell the kids were benefiting from such first-class coaches - Slater seemed to be taking particular care in making sure each kid under his tutelage got longer rides than anyone else, while Steph seemed to be imparting how to mimic her trademark grin.
The SAND team also used the occasion to hand over to Camp Quality a cheque for $8,500 raised at a recent golf day commemorating late SAND founder and event mastermind Denis Callinan, who was no doubt looking down on the day proud as punch.
A massive shoutout to Walking On Water surf school for donating boards and their full squad of instructors on a SUNDAY! Way to go guys. Also big thumbs up to the cast of local volunteers and supporters who made it all happen. The Camp Quality tagline is Laughter Is the Best Medicine, but I am sure all the kids would agree surfing comes a close second! Warm fuzzies all-round.
Webcast Production Brings Gold Coast Suns Announcement to Thousands Online
